"Les Impériales 2020" event focuses on the relationship between the brand and technology in this 4th edition.
We live in a technological universe by definition, and every brand experiences the consequences and transformations today. How to reinvent itself in the age of the technological consumer? How to process data and generate insight with high added value? How to build strong brands in the era of virality and fake news? How to federate a community on the digital? Many questions that experts will answer in keynotes, panels and workshops.