The 5th edition is scheduled for September 19 to 25, 2022 It was placed under the theme Morocco tomorrow: Brands • Culture • Talents • Tech. And the meeting for marketing, communication, media and digital professionals for this year is set. For one week from September 19 to 25, 2022, the meeting will take place at the Carré d’Or in Casablanca. Details of an event that highlights the many challenges faced in a changing industry. “The role of the Marketing and Communication sector is undeniable in contributing to the promotion of national competitiveness and the promotion of the Morocco brand. The theme of this 5th edition, which we have entitled “Morocco Tomorrow: Brands • Culture • Talents • Tech” will be declined under different axes, by creating the link with the sector, by connecting the market to the major trends in marketing, digital and new technologies, by rehabilitating the cultural dimension of advertising production, by promoting its professions and talents, and by being forward-looking, in particular by highlighting the new wave of Web 3.0 and the metaverse”. The decor is set by Anouar Sabri, president of the Association Les Impériales. The presentation of the program, the scientific council, the challenges in the sector promises a new edition rich in exchanges and emulation… The theme chosen is more than topical and is in line with the spirit of the new development model. national level, namely to promote national skills, talents and know-how. That’s a fact. Nation branding has been placed at the heart of national economic recovery strategies on both the local and international markets. In terms of programming, this edition has retained certain innovations, with different original formats: TV set, quick talk, keynotes, panels and workshops that will deal with this theme. The opening ceremony will be under the sign of Morocco Tomorrow. It is also planned to present the results of the study on “Moroccans and the made in Morocco”. The Love Brand and The good pitch trophies will be awarded during the Love Brand evening. And that of the “Les Etoiles” trophies during the gala evening. “The celebrities, brands, agencies and campaigns that stood out during the 2020-2021 year will be awarded during the “Les Étoiles” gala evening, the culmination of this rich and rewarding edition”, explain the organizers. And participation in “The Stars” awards is now open to brands, agencies, in-house marketing teams, designers, consulting firms, PR agencies, charities and all other organizations that have provided outstanding marketing, the last two years.During the week of the event, moreover, the “Advertising and Media Museum” will resume its quarters in Casablanca to draw up a panorama of the advertising objects which have founded the history of this sociological art in Morocco. A way to subtly trace the evolution of national advertising and media culture… Finally, to immortalize the experience, the Association Les Impériales transcribes all the scientific content developed throughout the event in its book L’Essentiel, for each edition.As a reminder, it is on the initiative of the Association Les Impériales, created in 2018, that the eponymous event has become, over the years, one of the flagship national sectoral meetings of the year. The stakes are clear when we know that the sector represented by more than 8,500 SMEs and weighing 12 billion DH/year in terms of turnover is one of the strong links of the national economy. Subscriptions are now open to promote innovation and creativity.And the countdown has begun!